Black represents the absence of light and color. In Western cultures, black is considered the color of death. Its color personality is associated with feelings of mourning and grief, and also of hatred. However, black also can be powerful and provocative, which explains its use in men’s suits and its effectiveness when used in dresses. Wear black when you want to make an impression and project seriousness.

White is the symbol of balance and unity, of all the colors coming together as one in harmony. As such, white is a powerful symbol of purity and peace — for example, its use in wedding gowns and monuments. However, in a daily setting, white can be jarring and feel unfriendly and sterile. People are less likely to be productive or feel comfortable in a room painted white.